You could be forgiven for thinking it was a polar bear that had wandered off the ice and somehow found itself in a forest.
But this golden, almost white, beautifully unique creature is in fact a white variant of the North American black bear known as the spirit bear.
The animal, also known as the Kermode bear, lives among more conventional-looking black bears in the dense green forests of British Columbia in Canada.
Once thought to be a myth, these legendary creatures are now so precious to the people of British Columbia, the Government has made it an offence to shoot one - with a fine of up to $100,000 CAD.
Wildlife photographers now travel from across the globe for the chance to capture the white bear on camera, which are virtually impossible to photograph, due to their scarcity.
But one lucky photographer who captured this series of images of the spirit bear in it's natural habitat is Paul Nicklen.
The 43-year-old from Vancouver, Canada, said: 'This little bear is amazing its pure white, it's not a polar bear and there are only 200 left in the world - it's more rare than a panda.
Catch of the day: These legendary creatures are now so precious to the people of British Columbia, the Government has made it an offence to shoot one. The bear is pictured here with a large fish for its lunch
'I sat in this forest for two months without ever seeing one and I felt sure I was going to leave empty handed.
'But then after two months of wondering what I was going to do, this incredible big white male came right beside me about three feet away, he grabbed a fish and ate it.
'I then spent my entire day living my childhood dream walking around with this bear through the forest.
'I actually got to sleep within three feet of this bear and photograph him, it was a truly amazing experience.'